A Brief Guide to China’s Media Landscape

The table below shows mainland China’s most important websites, newspapers, and broadcast news organizations, together with numbers for website traffic, circulation and audience.

The numbers are guesstimates based on media reports, listed companies’ public filings, media advertising rate cards, Alexa.com and Danwei interviews with media insiders. Like all numbers in China, they should be taken with a pinch of salt, for reference only. This list will be updated every three months. This version was first published on November 21, 2013.

Update: “The number of Internet users in China had hit 604 million as of the end of September this year, with mobile phones becoming the favored means of accessing the web, the State Internet Information Office announced” on November 29.

 

Internet

Sina Weibo Microblog Over 500 million registered users/46.2 million active users daily
Sina.com.cn News portal website 163 million unique visitors
Tencent Weibo Microblog About 540 million registered users/100 million active users daily
Tencent Qzone Nickname SNS, blogs, home pages 626.4 million active users monthly
Tencent WeChat Mobile text & voice messaging, friend networks 235.8 million active users monthly
QQ.com News portal website 284.1 million unique visitors
Baidu Post Bar Forum and Q&A Over 200 million registered users
Baidu Search Engine Search engine Over 72.9 million visitors daily
Taobao and T Mall Online mall and C2C ecommerce 46.1 million visitors daily (combined); over 1 trillion RMB sales in 2012
Youku & Tudou Companies have merged; video sharing and viewing, including TV shows Youku: over 8.53 million visitors daily Tudou:over 2.1 million visitors daily
Douban Interest based, nickname SNS Over 100 million unique visitors monthly
Renren Real name SNS 184  million active users
Sohu News portal website 175 million unique visitors daily
Netease News portal website 23 million unique visitors daily
iFeng News portal website 5 million visitors daily
Caixin Financial business & politics news 79,000 visitors daily
Yicai Financial & economic news 64,200 visitors daily

Print Newspapers

Reference News
参考消息
Newspaper 3.4 million copies
People’s Daily
人民日报
Newspaper 2.8 million copies
Global Times
环球时报
Newspaper 2 million copies
Southern Weekly
南方周末
Newspaper 1.7 million copies
New Weekly新周刊 Magazine focusing on current events and lifestyle 310,000 copies
Southern People Weekly
南方人物周刊
Magazine focusing on interviews 200,000 copies

Radio and TV

China National Radio
中央人民广播电台
Radio Over 700 million listeners
CCTV
中国中央电视台
State television broadcaster in mainland China with mutiple channels 200 million to around a billion viewers
HunanTV
湖南卫视
Top provincial satellite TV station focused on entertainment programs 65 to 800 million viewers

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