Custom Research

Internet, media and consumer culture

Danwei is a team of China media veterans, scholars and Internet analysts.

Between 2003 and 2011, our website published exhaustively on the Chinese media and Internet. Our work led The London Review of Books to say that “Danwei gives a range of sources, news and opinions on China that no mainstream news organisation can match”. Public Affairs magazine called Danwei founder Jeremy Goldkorn “one of China’s most prolific and powerful social media commentators.”

In 2011, we started using our experience, and deep connections within the Chinese media and internet industries to offer the following services to companies, academic institutions and investors:

Media and Internet monitoring

Do you need to know what the Chinese media and Internet users are saying about a company or brand, or any particular topic? Are blogs and forum websites affecting shareholder sentiment or government reaction and regulation?

We perform comprehensive surveys of traditional and social media and back it up with analysis based on years of experience in the Chinese media and Internet. We tell you:

• What is being said
• Who is saying it
• Why it matters
• What to ignore

Our reports can include:

• Daily, weekly or monthly monitoring of media and Internet mentions of a topic;
• Analysis of key influencers;
• Reputational audits of brands, companies and people;
• Real time updates about topics of interest to investors and financial decision makers.

Consumer research

What are consumers saying on- and off-line about the stuff they buy or want?

Combining online research, face to face interviews and research visits to any part of China, we can find out what targeted groups of Chinese consumers are thinking about brands, products and companies; the styles and fashions that are influencing their purchasing choices, and how their changing tastes will affect your business.

WANT TO KNOW MORE? Please write to jeremy -at- danwei dot org.