Custom Research

Media and Internet analysis and monitoring

Do you need to know what the Chinese media and Internet users are saying about a company or brand, or any particular topic? Are blogs and forum websites affecting shareholder sentiment or government reaction and regulation?

We perform comprehensive surveys of traditional and social media and back it up with analysis based on years of experience in the Chinese media and Internet. We tell you:

• What is being said
• Who is saying it
• Why it matters
• What to ignore

Our reports can include:

• Real time updates about topics of interest to investors and financial decision makers.
• Daily, weekly or monthly monitoring of media and Internet mentions of a topic;
• Analysis of key influencers;
• Reputational audits of brands, companies and people;

Consumer research

What are consumers saying on- and off-line about the stuff they buy or want?

Combining online research, face to face interviews and research visits to any part of China, we can find out what targeted groups of Chinese consumers are thinking about brands, products and companies; the styles and fashions that are influencing their purchasing choices, and how their changing tastes will affect your business.

WANT TO KNOW MORE?
Please write to jeremy -at- danwei dot org.