Job in Beijing: Director Marketing Communications & Relationships
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Beijing office: Director Marketing Communications & Relationships (2 years contract)
The British Council is seeking a qualified and enthusiastic candidate with excellent proficiency in English (C2) and strong people/performance management skills to fill the post of Director Marketing, Communications & Relationships based in Beijing. This is a pay band 8 post on 2 years fixed-term contract.
Accountabilities, responsibilities and main duties:
China Strategy Team
• To provide proactive advice to the China Strategy Team regarding marketing & communications strategy and on marketing, communications and relationship aspects of British Council China strategy. The post sits on the China Strategy Team.
China Operations Team
• To provide proactive advice to the China Operations Team regarding efficient and effective delivery of marketing & communications across British Council China. The post sits on the China Operations Team.
Marketing & communications strategies
• To lead on the development of corporate marketing & communications strategies covering such issues as, for example, segmentation and targeting, brand, media/channels (including digital and social networks) and evaluation.
Market analysis and insight
• To provide leadership for British Council China to become a market-led organisation which uses market, competitor and stakeholder/customer information and insights to plan, target, deliver and evaluate strategies, programmes and projects.
• To develop internal communications and employee engagement strategy
• Advice to Strategic Business Units/programmes/projects
• To be responsible for British Council brand in China including its consistent use and promotion (including, for example, brand framework, values, behaviours, processes, visual identity standards, messaging and tone of voice, etc).
Relationships and Key Account Management
• To ensure that a strategic and co-ordinated approach is taken across China in planning, developing and managing relationships and partnerships in the areas of government, education, business, media, arts and any other sector relevant to the British Council’s agenda globally, in China and in East Asia.
• To lead, manage and develop the Marketing, Communications & Relationships team. Recruitment (when necessary), training, and performance review carried out to corporate standards.
Marketing & Communications Network
• To be an active member of the global marketing & communications network.
Support for Strategic Business Units/programmes/projects
• To advise and support Strategic Business Units and Area Directorates regarding raising the profile of their work, for example: a) working with them to identify and place relevant and compelling stories in internal channels; and b) writing engaging pieces suitable for the relevant audiences and channels.
“Corporate” internal communications
• To drive and co-ordinate “corporate” (i.e. British Council China) communications within the global British Council network, including co-ordinating and delivering to expected quality the annual report, the China Brief, corporate presentations etc
• To develop and maintain constructive relationships with key internal media stakeholders (e.g. corporate communications in the UK) •Act as chief liaison with Corporate Internal Comms Online Manager to ensure right mix of content on Regional Intranet sites.
• Keep a close eye on CD and Senior Managers SharePoint sites to flag and promote important comms directives in China.
• Maintain proactive contact with Head Corporate Internal Communications to propose stories coming out of the region for due representation in the corporate comms channels.
• To manage the supply of any internal communications collateral which might be required (e.g. newsletters, leaflets, DVDs, presentations) and to facilitate the efficient and effective implementation of internal communications events.
• To source/devise and implement methodologies for evaluating, measuring and improving internal communications.
• Budgeting, controlling and reporting according to British Council standards.
Other Responsibilities and main duties
• All duties are delivered in line with the British Council’s policy on Equal Opportunity and Diversity and EOD is taken into account when planning and delivering activity
• Director China
• Regional Director Marketing: East Asia Region
• Directors etc of Strategic Business Units and Programme Heads
• Head of Examinations Marketing
• Director, Education Marketing, China
• Head of Digital, China
• Marketing/communications functions in Strategic Business Units/programmes/projects
• British Council UK functions: marketing, communications, business relations, digital and internal communications
• Area Directors and Assistant Directors
• China Strategy Team
• China Operations Team
• External agencies.
Other important features or requirements of the job
• Travel throughout China on a regular basis and to UK from time to time
• Competencies and skills required for the post above are listed in the linked job description. Please note that knowledge or experience of leading the development and implementation of corporate communications and brand strategies is preferred.
Salary and benefits
The above position includes 31,500 GBP per annum is minimum, 35 days annual leave per year, medical insurance and other benefits.
• Due to our status as a diplomatic mission we are only able to offer employment to Chinese and British nationals and spouses of other diplomats currently working in China.
• Interested applicants should submit a completed British Council application form as attachment to email@example.com. The Application Form (Part 1 and Part 2), Job Description and Guidance for completing the application form are linked to this job advertisement.
• Deadline for applications is 3rd January 2013, 5pm China time. Only shortlisted candidates will be contacted by us. If you have not heard from us by 31st January 2013, please assume your application has been unsuccessful. Applications not made on our standard application form will not be considered.