Job in Beijing or Shanghai: Head of Digital Change, China

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Beijing or Shanghai office: Head of Digital Change, China (2 years contract)
British Council

The British Council is seeking a qualified and enthusiastic candidate with excellent proficiency in English (C2) and strong people/performance management skills to fill the post of Head of Digital Change, China based in Beijing or Shanghai. This is a pay band 8 post on 2 years fixed-term contract.The core responsibilities are:• Works at market level to facilitate the successful implementation and use of new digital tools and products. Initially this will include a new CMS and features from the ESUP – including managing the sign off on the front end design.

• Works with the China Operations Team and the Global / Regional Digital team to establish and evolve appropriate and effective digital strategies; facilitates and guides implementation of these strategies.

• Provides direction as to development of content on all platforms; provides guidance as to levels of quality, compliance and accessibility.

• Supports up-skilling and training roll-outs within China

• Drawing on user insight, takes editorial responsibility and is accountable for quality and accessibility standards for China content on all digital platforms and local/regional partners’ platforms.

• Uses expert knowledge to ensure the regional digital presence supports market priorities.

• Drives transformational change; influencing dispersed teams in the matrix structure across China.

• Provides expert leadership to all involved in digital working in the market, facilitating communication, sharing of best practice, exploiting synergies and building team confidence.

Other Responsibilities and main duties

• Works to establish and enhance content sharing workflows and culture, and to amplify the best local content for use as appropriate across BC platforms. Ensures appropriate content lifecycle management. Monitors SEO practices. Contributes to gathering and responding to metrics. Provides guidance as to best practice on BC platforms, including social networking platforms, in conjunction with Digital team leads.

• Is responsible for planning, in conjunction with the home page and genre page teams, content flow from the regions and its exploitation across all British Council global digital channels for maximum market impact.

• Advises on potential of appropriate digital tools in consultation with Digital technical leads.

• Builds positive relationships with internal and external stakeholders within the market and beyond, and with relevant external partners. Works closely with Marketing colleagues to achieve China business objectives.

• Exploits synergies and shares best practice with other BC Heads of Digital across the world. Communicates well with central Digital team and contributes to overall success of BC’s digital presence.

Relationships (key stakeholders)

• Director China; geographical and business leads in China; regional SBU leads; regional digital leads; in-country digital staff; regional and sometimes global BC partners.

Other important features or requirements of the job (e.g. travel, working hours)

• Travel around China is required, and occasionally to locations in E Asia and to the UK to attend Heads of Digital group meetings.

• Competencies and skills required for the post above are listed in the linked job description. Please note that knowledge of digital tools and platforms and experience of developing strategies based on market research is required.

Salary and benefits

The above position includes a gross salary of RMB 34,320 per month before deductions, 22 days annual leave per year, and medical insurance.

Application procedure

• Due to our status as a diplomatic mission we are only able to offer employment to Chinese and British nationals and spouses of other diplomats currently working in China.

• Interested applicants should submit a completed British Council application form as attachment to recruitment@britishcouncil.org.cn. The Application Form (Part 1 and Part 2), Job Description and Guidance for completing the application form are linked to this job advertisement.

• Deadline for applications is 3rd January 2013, 5pm China Time. Only shortlisted candidates will be contacted by us. If you have not heard from us by 31st January 2013, please assume your application has been unsuccessful.

Applications not made on our standard application form will not be considered.