Mobile banking: Minsheng bank punches above its weight

EnfoDesk, a Chinese market research company, published a report on China’s mobile phone banking sector. According to the report, bank transactions conducted via mobile phones in Q4 of 2013 reached just over 370 billion yuan, 35.90% higher than the previous quarter.

Worth noting is that the study puts China Minsheng Bank in third position in the market share ranking of mobile banking: Minsheng, with 10.68 % market share of mobile banking, is only beaten by China Construction Bank (28.19%) and ICBC (24.38%), both of which are members of China’s “Big Four” mammoth banks while Minsheng remains a much smaller upstart. The article attributes Minsheng’s fast progress in the sector to technological innovation and social media marketing.

Companies and brands affected
China Minsheng Bank (HKG:01988 SH:600016)
Links and sources
New Express: 行业数据:2013年第3季度手机银行市场份额变动明显 民生银行跻身前三甲

If you’d like to hire Danwei to track your company, investment or other topic of interest in China, please write to and tell us what you want to follow.

Comments are closed.

Return to Top ▲Return to Top ▲