Sina Weibo claims to have more than 400 million users, and its influence and power are without doubt. Yet the Chinese government and all its myriad bodies and institutions are likewise getting in on the act, not just by means of regulation or censorship but by active participation.
A report was published this month that outlined statistics and new trends in government use of social media in China. The 2012 Sina Government Weibo Report (2012年新浪政务微博报告), released by the People Online Public Monitoring Office (人民网舆情监测室), describes in detail what types of government organizations are using Weibo accounts, ranks the most popular ones, discusses new trends, and forecasts three main trends for 2013. Read more